Background to the drama Essay

‘A View from a Bridge’ is a play inspired by Miller’s own background, in terms of plot and context. Miller grew up in America and was the son of two immigrants. In the late 1940s he became interested in the work and lives of the communities and Longshoremen of New York’s Brooklyn Harbour, a place where he had in fact previously worked. Many of the workers were exploited by their bosses, underpaid and had only recently immigrated to the United States. It was during this time that a young lawyer friend of Miller’s ‘mentioned a story he’d recently heard of a longshoreman who had ratted to the Immigration Bureau on two brothers, his own relatives, who were living illegally in his very own home, in order to break up an engagement between one of them and his niece. ‘ Miller took this story combined with his upbringing and experiences on a recent trip to Sicily and provided the background to the drama ‘A View from a Bridge’. The play takes place in Brooklyn around 1950s. Catherine is an orphan who lives with her aunt and uncle, Beatrice and Eddie Carbone. Eddie agrees to Beatrice’s two relatives, Marco and Rodolpho, both of whom are illegal immigrants. Eddie, the plays protagonist, has a very particular view of the qualities of a man. When other characters don’t conform to these masculine expectations it leads to hostility and aggression resulting in death. Our first impression of Eddie is that of a simple, average man. He comes across as a hardworking, friendly, kind and generous husband and uncle: especially as he is prepared to accept and welcome his wife Beatrice’s illegal immigrant cousins into his own home. However Eddie has a very strong point of view of the qualities of manliness, believing that a real man should be strong, tough and mean. The appearance of a man should be with dark features and big size. He thinks that a real man should be like him, the breadwinner who works hard, doing work that uses muscle and not much brain: â€Å"I worked like a dog†. He perhaps also thinks that a man would always look at a pretty woman in a sexual way rather than just another person; this is shown when he says there are â€Å"bad men† at Catherine’s workplace. Another quality which Eddie considers to manly is power. Eddie’s views on manliness are also based around the ideas of protecting your family and loved ones, providing for your family and keeping your pride and dignity. Eddie tries his very best to keep to these things as he feels very strongly of being a man. He shows this by showing concern when Catherine buys a new skirt. He says, â€Å"Where you going all dressed up? † and, â€Å"It’s too short ain’t it? † He is concerned because he doesn’t want her attracting too much attention from other men, like when he says, â€Å"I don’t like the looks they’re giving you in the candy store†. This overprotectiveness leads to conflict on a small scale between him and Catherine as she says â€Å"Eddie, I wish there was one guy you couldn’t tell me things about! † This dialogue shows that Eddie has been overprotective before and Catherine has realized it. She does not say it seriously but rather, a joke; however she is actually trying to express that he’s being too overprotective. This power that Eddie considers to be manly also creates many other incidents on small scales and Eddie starts to show open hostility towards the other characters. Firstly when Rodolfo, Marco and Eddie are talking about oranges and lemons Eddie becomes very hostile when Rodolfo corrects him, â€Å"Lemons are green†. Eddie lashes out at Rodolfo when he corrects him about the colour of the lemon and becomes slightly aggressive â€Å"I know lemons are green for Christ’s sake†. Eddie becomes hostile and aggressive because he believes knowledge and being ‘right’, amongst other things, is where the power lies. Miller uses this to show how something as insignificant as a lemon can create hostility and aggression all because of a manly characteristic of wanting power and respect. Another example of Eddie’s pettiness is during a conversation about Marco’s family back home in Italy. Eddie tries to suggest an affair with Marco’s wife but Rodolfo again corrects him saying â€Å"it’s more strict in our town† We are able to see how Eddie is becoming aggressive through Miller’s stage directions. Eddie goes from being hostile and sarcastic â€Å"(laughing)† to aggressive â€Å"(rises, pacing up and down)† as a direct reaction to the immigrants differing culture. The stage directions often say a lot more about the characters then the actual script itself and also greatly contribute to the heightening of tension throughout. Not only do they describe the positions of the characters on set; they help the audience to identify with their feelings. Miller begins a scene with a simple conversation about a recent trip to Africa which Marco and Rodolfo had undergone through work. However, tension is still created, regardless of the triviality of the conversational subject, by Eddie, who, from a simple glance at Catherine, appears to be sceptical about whether the trip took place â€Å"They went to Africa once. On a fishing boat. (Eddie glances at her. ) It’s true, Eddie†. Eddie then retreats to his rocker, a prop which Miller makes significant throughout the play as it acts as Eddie’s position of authority, as his â€Å"throne† – when in his rocker, he feels very much at the helm of the household and Miller uses this in order to show how Eddie feels he has power yet a rocker is slightly unsuitable as it does not assume a fixed position The conversation then continues further, though it is clear from Miller’s use of stage directions that Eddie is disregarding anything Rodolfo says to him, and talking to Marco exclusively, creating an uneasy atmosphere and increasing the tension further.

The Gulliver’s Travels

Gulliver's Travels by Jonathan SwiftThe Gulliver's Travels is a satire done by Jonathan Swift, who is among the great authors in the fields of drama, prose and poetry. This was a collection of tales written during the Augustan Age, which can be referred to as the neo classical age, the age of Queen Anne, the age of pope or simply the 18th Century, in England. Satire was developed in Rome by Juvenal, Persius and Horace. The elements of satire as a style makes it the best of Jonathan Swift's writing skill employed in the Gulliver's Travel to help him achieve his goal; not to earn a living from writing as most of his articles were published anonymously, but to attack thin learning, to show his audience how a Christian should live and attacks man's ability to reason. The tales in this book show Swift's view of man as a weak and selfish character, one not in a position to make the right decisions when faced with challenges. Swift believes that man can find neither peace nor prosperity via his natural goodness and reason, but strongly believes that religion, through the church would keep man from destroying himself. He is considered a misanthrope and satirist at the same time as he narrates the political, religious, educational and economical values of the Great Britain and its relationship to Ireland through the four books that are classified according to the voyages he made as Lemuel Gulliver, the narrator. The element of setting and era is represented by the voyages by sea, either in fictional places, as shown by his visit to Lillipu, Brobdingnag, Laputa and the land of the Houyhnhmns or real countries like Japan and England made by Lemuel Gulliver. Gulliver is introduced as an Englishman, whose background is in medicine, navigation and mathematics. He comes out as a character who loves to travel and learn about people and his character is honest, naà ¯ve and uses his common sense in order to survive in various life threatening situations, like the case when he finally regains his consciousness after sleeping for long hours and finds himself tied up by the Lilliputians. Realism is used to explain how Gulliver finally finds himself in Lilliput, the land of the small people, almost six inches tall. This was as a result of the wreckage of his ship, Antelope, in which he served as a surgeon. Traveller narrative was the form through which Swift expressed his criticism and satire since his audience enjoyed reading about explorations and discoveries of new lands. Through Lilliput, Swift uses Gulliver to gain the confidence of his readers as they associate with Gulliver's honesty, naivety and peace loving nature. It is at this point where Gulliver uses common sense to survive instead of being violent. He gains the King's trust and is the granted his freedom and engages on the political structure and situation in Lilliput. The people here are prone to jealousy and conspiracy, with a division which they refer to as the Big-endians and Small-endians. These help illustrate the political and religious disputes in England. The Lilliputian Empire is a satire of King George the 1st; the king with his nationality as a German, who through marriage succeeded Queen Anne's throne. The empire, like King George, uses the blue, red and green ribbons during the rope dance to buy political support. This was the same case as that in England where the Garter, Bath and Thistle were used. Gulliver thought that the rope dance was not as effective as religious qualifications or reason to entrust a person in any leadership position. Gulliver proceeds to show that Flimnap the Lilliputian treasurer was the best rope dancer. This is his worst enemy both politically and at personal levels. It is evident that he compares him with Robert Walpole, the 1st England prime minister who had ruled for more than twenty years. Here, Gulliver and Flimnap represent the Tori and Whig parties respectively. The Tori party is shown as the party that believed in the power of the King and the church and usually honest and transparent in their discussions for they were for the good of everyone. The Whigs on the other hand were for the argument that there was need for a parliament to check on the powers of the King. The Emperor ensured that Lilliput was safe from the Blufascu, the Big-endians.The disagreement between the small-endians and the bigiendians has a history that relates well with that of England's religious dispute. King Henry VII, the father to Queen Elizerbeth is presented as a satire to show how he broke the Catholic hold of England when he created the Church of England. Gulliver does not see any reason for the disputes and refuses to be used as a weapon of war against Blufascu, but agrees to help them stop the war and is given the greatest tittle in Lilliput as the Nardac. This was the same case during the treaty of Utrecht, that though stoped the war, it was questionable. An illustration similar to this is when Gulliver urinates on the palace to save it from burning and yet it was against the rules of Lilliput to make water around the palace, yet he had saved the empiror's life, the empress among alongside some officials including Flimnap were angry with his behavior and wanted him executed as a punishment. The reader would agree with Gulliver for using any means available to save the emperor's life despite the method used and that it doesn't matter which side of the egg should be broken before eating it. It is also possible that the reader would agree with Gulliver's view of not being used as a weapon of mass destruction during war and that any nation lucky to have such a weapon should use it for encouraging peace. The same could be argued for the case of the both the Catholic and Protestants on basis of religion as they represent Big and Small Endians respectively. Gulliver agrees to pay a visit to Blufascu when her citizens come to negotiate for peace. When Gulliver heard about the Lilliputian's plot to blind him and starve him to death instead of killing him at once, he ran away to Blufascu. This is a frown upon Bolingbroke and Oxford's impeachment when it was agreed they be accused of misdemeanors as opposed to treason. For the fear of trial, they run for refuge in France. It is evident that Gulliver was large and with a great potential here to choose violence, instead chose peace. He then finds his way into an English ship headed back to England from Japan along the South Seas and to show realism indicates the date as 13th April 1702, then organizes yet another adventure to India on 16th June 1703, where following strong winds and twenty days of lost direction discover land, Brabdingnag. Brabdingnag, the land of the giants is used to show how disgusting people are, especially how the human body smells and man's ignorance. This was Swift's chance to express his feelings that there would be much larger forces that could potentially put an end to the world stage of English dominance. The Brabdingnagians are represented here as peaceful and whose simple rules are based on reason. He uses the King to question the English leadership and takes the chance of the King's inquisitive nature to explain the politics, social and economic status of England. The questions included how the nobles were educated, their nature, whether greedy or corrupt, the basis of bishops' promotions and if this was based on religion or goodness and knowledge, whether the house of commons' members spent much money to be elected, whether justice was time and money intensive for the citizens to have, and lastly, he was also interested to know whether lawyers valued money and pleaded for wrong causes. As Gulliver explained some of the questions, the king wondered how a small man's society, the size of Gulliver would think of gun powder to produce such an instrument that would destroy so many lives. Those ruling the English society are expressed as ignorant, vice and idle through Gulliver's stay at Brabdingnag. Gulliver is not happy when the King laughs about England based on the fact that he never imagined that such small people had tittles, distinctions and that they built nests and holes that they called houses and cities. The queen also criticized Gulliver for cowardice when he was uncomfortable with the flies that he describes as disgusting, with a terrible smell. Though they were loving and kind to him, he was not comfortable living a humiliating life and disliked the greedy nature of the farmer who focuses on profit from showing Gulliver to audience at the expense of his health then sells him when sick to the queen. Some of the Brabdingnagians were caring like Glundalclitch, his nurse who had nicknamed him Grildrig. She was not as ignorant, but at some times, she had left Gulliver unguarded at the palace and a guard's dog had picked and delivered him to its master. Had the dog not been trained, it would have caused him his life. Gludalclitch's friend was ignorant when given the responsibility to take Gulliver to the sea, a mistake that had given the eagles a chance to grab Gulliver's travelling box and latter dropped into the sea, rescued by the ship crew and a caring captain who offers him food and rest in his cabin as opposed to the rest of the crew that had so many questions for him. Gulliver makes yet another voyage that lands him to Laputa, the floating island, after his ship is attacked by pirates. In Laputa, pursuit of knowledge in music, science and philosophy is held at high esteem while people neglect their social affairs and common sense. The obsessed Laputian men neglect their wives to their obsession for astronomy that the sun might burn out and hence their wives become adulterous with men from Balnibarbi, an earth-bound city, that have no such preoccupations. He observes that even with their knowledge, they have unfitting clothes, build houses that lack accurate right angles, and the experiments that are carried out by the Projectors at Lugado are almost impossible to achieve and a waste of their knowledge and resources. This projects include the recovery of sun beams from cucumbers, converting human excrement to the food from which it was digested, manufacture of silk from cobwebs, rooftop downwards construction of houses and writing books without exerting ones brains on various subjects. He challenges the academic intellectuals and planners who engage in the pursuit of theories that are practically useless in England, a mockery of the loyal society's absurd inventions at that time. The Laputa king uses the floating island as a weapon to threaten and intimidate the cities bellow so that they can provide food and the necessities of life on the floating island. Failure to this, the island would be used to cut off rain and sunshine on such cities or even crush it by landing the floating island on those cities or using bombs. The city of Lindalino successfully revolts and the attempts to lower the floating island on it had been unsuccessful. This is an allegory of the revolt that Ireland makes against England's adopted international and foreign violent politics. Gulliver feels neglected by the people at Laputa for they value the knowledge of both music and mathematics, which he does not have. The King allowed him to travel to Balnibarbi where he meets Lord Munodi at Lagado. Among the houses in Lagado, only Munodi's was beautiful and well kept. This was as a result of a travel to Laputa made by the people of Lagado that motivated them to open an academy and develop new theories in Agriculture and Mathematics that ruined their land's productivity except that of Munodi who had refused and only followed the theories passed down from his ancestors. Gulliver is disappointed that resources are being used to fund unhealthy and unrealistic projects while the citizens are suffering in both poverty and hunger and decides to go back to England through Japan. The academy of Lagado is used to eplain how the Royal Society of Dublin misused funds allocated due to the hunger for inventions in England. This was the time of great Physicians, Mathematicians and Astronauts including Newton, who concentrated on inventions only to forget about their social life. The projects in the Royal Society of Dublin were used as means to acquire wealth and the arm-chair technicians among other hosts of mad inventions that resulted into financial crisis among which was the South Sea Bubble. The desire of humans to reverse both the past and historical figures is criticized for he reminds his audience that they were normal people. Immortality is also mocked since the people who possess this thought noble gift are presented as selfish, petty and eternally sad. Gulliver never liked the life in this part of the world and decided to return to England through the island of Luggnagg. There is no ship ready at Balnibarbi to take him to Luggnagg and together with two friends from Maldonada port city; he tours Glubbdubdrb Island, the land of magicians, headed by a governor with the power to summon the spirit of the dead for a twenty four hour service at his palace. Gulliver befriends the governor and is allowed to call any person from the dead and ask them questions only if he agreed to confine his questions to the period when they were still alive. He summons famous heroes starting with Alexander the Great, the conqueror of both the Greece and Percia, followed by Hannibal who concurred Romans by crossing into North Italy from North Africa through Alps, Julius Caesar who, first Roman Emperor alongside his rivalry Pompey the Great and Marcus Junius Brutus who was responsible for Caesar's assassination to help prevent the development of a hereditary monarchy in the Roman Republic. Satire in Glubdubdrib is used to show that history actually lies and that those who kill tyrants as they seek freedom should be appreciated. He really encourages the terrible suggestion that one would do the right thing by assassinating King George 1. This is evident where Julius actually confesses that there was nothing braver or even better that he did than what Brutus did by assassinating him for the sake of the Roman Republic.. Gulliver also shows the need to learn from smart people in the society, but being cautious not to be misled by the stupid people who write commentary. People who like Eustathius and Didymus become famous for commenting on Homer's literature works. The same case applied to John Duns who is famous for commenting on the literature works of Aristotle. Both Homer and Aristotle are not aware of people who became famous as a result of commenting on their works. Through this, Gulliver advocates for people becoming famous by their original contributions in literature and ethical models, as opposed to their endless talks about those developed by other people. He supports applied learning just as he opposes the Royal Academy of projectors and strongly encourages useful learning in England, which practical philosophy and applied science are examples. He then goes back to England and becomes captain of his own ship from which he is marooned on Houyhnhnm Island, land of the Houyhnhnms and the Yahoos.The first encounter with the Yahoos, with physical appearance as that of man, violent, brutal, cowardly hairy but naked symbolizes the follies in human beings. Houyhnhnms on the other hand are reasonable and smart horses that. This is the only place that Gulliver

Education in the United States Personal Statement

Education in the United States - Personal Statement Example Choosing to come to the United States to further my academic studies seemed to be the logical next step for me in terms of higher education because my family has always had a well rounded, international education. After all, my father is an architect who lives in California, my mother works as a principal in South Korea, and my brother is already attending medical university studies in the United States at the University of Texas at Austin. I believe that my opportunity to have worked as a Japanese translator helped to entice me to further my studies in English and other languages. It was because of this desire to learn about other cultures and languages that I took a year-long sabbatical from my studies in order to travel and immerse myself in the cultures of China and Japan, the 2 most advanced and highly admired countries in Asia. I fully intend to return to my mother country after the completion of my degree in order to help my mother further expand and enhance the educational system in the school where she works as a principal. By working alongside her, I fully expect to effectively enact a language knowledge transfer program in our South Korean school. In the end, I hope to further raise the educational standards of our school using the knowledge that I will gain from my American educational experience. There are a number of reasons that come to mind as to why I wish to attend SUNY. However, the most important reason I have is that I have already lived in Texas for 3 years and have developed a liking for the area both for the educational opportunities that it offers, and the uniquely American lifestyle that I am experiencing while I live here. Since South Koreans are becoming a major part of the educational landscape of the United States, I am sure that I will be a welcome addition to the SUNY international student community where I can help other fellow South Koreans feel at home and welcome on campus.

What is the Communicative approach to Language Learning Outline the Essay

What is the Communicative approach to Language Learning Outline the learning theories on which it is based - Essay Example So, now learning English for any professional or a student has become mandatory to excel in the selected trade. There are a number of ways a language that is usually foreign to students is taught. Language expertise or even little knowledge to communicate properly or rather thoroughly express is the intension. It is well known that human psychologist say a topic or a subject is well remembered or understood when it is taught in an interactive format for that matter in a communicative approach. Students were previously taught with the aid of audio media such as cassettes which spell the language and some times even translate the grammar of the foreign language. They were known as audio lingual and grammar translation methods. These did not give learning an enough realistic feeling that is they could not teach real time usage that is appropriate social language, gestures, expressions and were not able to communicate in the culture of the language studied. Slowly a new approach to teach foreign language has mushroomed in 1970s and it was named communicative-style of teaching where usage of authentic language and classroom exchanges took place. Students here were made to communicate with fellow students and teachers with mock situations being created. Language interaction is explained asâ€Å"Language is interaction; it is interpersonal activity and has a clean relationship with the society. In this light , language study has to look at the use of language context, both its linguistic context(what is uttered before and after a given piece of discourse) and its social or situational, context (who is speaking, what their social roles are, why they have come together to speak).† (Berns, 1984) A teacher or an instructor would have already planned the schedule to follow and practice exercises. Here the focus is basically on implementing the procedures to learn the language rather than talking in it. The schedule scheduled needs to be practiced in pairs for the sake

Employment Relations Essay Example | Topics and Well Written Essays - 1000 words

Employment Relations - Essay Example This shortage can be short term or long term, although it depends on the lengthy of the deficit. Due to its current state of deficiency of skilled labour, many immigrants shift to New Zealand to seize the employment opportunities (Palffy, 2008). Adversely, the country may have many skilled labourers who are not willing to fill the available vacancies. This investigative paper will seek to discover the causes of inadequate skilled labour supply in New Zealand. It will also suggest possible control measures that can correct the situation in New Zealand’s labour market. Causes of skills shortage in New Zealand Skills shortages can vary from their nature to the cause. Genuine skills shortage occurs when an employer finds it difficult to get enough skilled job seekers to fill the vacancies available in the organization. For example, if there are tailors to fill vacancies in a textile company but only very few tailors with these skills are unemployed and looking for a job. Recruitme nt and retention difficulties also cause skill shortage. This is whereby a skilled job seeker is available, but chooses not to work due to the unfavorable working conditions and low wages. In New Zealand, there exist several causes for the shortages (OECD, 2008). However, the commonest include global labour market, which happens when people with the necessary skills move from New Zealand to other countries. They may migrate due to change of citizenship or carry on other personal interests. Low and inflexible wages is also a contributor to the shortage. This is because when wages are low, and employers are not willing to increase it, job seekers may decide not to look for a job since there is no motivating reward (Sunley, Martin, & Nativel, 2011). Cohem & Zaidi (2002) argue that technological changes and development also pose a threat to the labor market. When technology advance, initially a few people have the advanced skills. Additionally, it is natural that people resist change. T herefore, very few people will be willing to train with the new technology. Growth of the economy is another contributing factor to skills shortage. This is because when economy grows, new opportunities are evident and the country may suffer from short-term lack of skills. Ageing population cause shortage since when people with the necessary skills retire from their work, a gap is present. The employers will need to train other employees in order to feel the gap. Low skilled workforce is another challenge to labour market (Palffy, 2008). This is because if the employees posses only the basics of a job requirement, they may not be able to perform an advanced job requirement, therefore, making themselves obsolete from time to time. Labour market barriers also contribute to skills shortage. This may occur when a job vacancy specifies other requirements for the potential employee rather than the skill. The vacancy may state specific age, height, or even knowledge of a specific geographi cal region. Consequently, even if an individual has all the necessary skills but lacks any of the additional condition, does not meet job expectations. This is a challenge since there may be very few people with both the conditions and the skills (Bruk et al., 2012). Poor management and leadership in organizations in New Zealand have discouraged job seekers from working in some firms. Even if one has the necessary skills, may not be willing to work in an organization with

Human resource management Management of physical resources Marketing Essay

Human resource management Management of physical resources Marketing Information systems - Essay Example They not only advice the managers on issues related to employees but also help the organization in achieving its objectives and aims. The International Business Machines have always emphasized on the paramount importance the employees hold in the organization. The founder of IBM had stated that they say a man is known for the company he keeps. We say in our business that a company is known by the man it keeps. At IBM, the overall human resource strategy focuses on four specific areas. These areas are business value, innovation, on demand infrastructure and global integration. IBMs HR strategy aims at identifying the characteristics of the company that energizes as well as motivates its employees. This is mainly because behind the overall strategy are the employees who work hard to make it all work. IBM has always been committed to a diversified workforce and always strives to attain candidates who are qualified and reflect the markets served by the organization. The IBM recruiting is strategically designed to reach the brightest professional talent. The organization works hard to motivate its employees through leadership, flexibility, a value based climate, performance based opportunities and by hiring diverse and talented people. At IBM, the Human resource is expected to achieve certain objectives. These include mainly to grow IBM, also the HR is to anticipate and build skills and lastly to lead transformation. The contribution of human resource development techniques at IBM ensures employee engagement. The employees are provided access to On Demand Workplace through which they access to a variety of tools and websites in order to build expertise and manage career. This includes E-learning; which is IBM’s central warehouse of all online courses that are offered by the IBM professionals, Career sites and tools; these enable the employees to not only identify opportunities but also to mark their progress as they proceed along their career path and to

In Fighting Obesity, are Calories, Carbohydrates or Fat Grams the Research Paper

In Fighting Obesity, are Calories, Carbohydrates or Fat Grams the Enemy - Research Paper Example population (Dietz, 2009). Research studies reveal that obesity is found to be associated with numerous chronic health states counting diabetes, stroke, heart diseases, high blood pressure (Glied, 2003). The number is increasing constantly and thereby obesity does not come alone but in association with other chronic conditions, radically enhancing the cost of healthcare. In order to afford the essential therapeutic concern and management, it requires to deal with comorbid states, resulting in the financial burden on the nation as well as deficit in upcoming healthcare endowment. Besides, an augmenting demands of health care facilities is observed, hence a complicated situation is portrayed. A more wide-ranging interdisciplinary research is required to have an insight to understand the situation (Glied, 2003). As obesity has emerged as an issue that is engulfing the well-being of individuals of the present epoch and is rising as an epidemic in the United States of America. The incidenc e of obesity amongst adults has become two fold in past couple of decades intensifying the health concern and related issues of the inhabitants (Flegal, 2010). Obesity condenses eminence of life, enhances the probability of untimely death, augments the jeopardy for numerous persistent diseases, related to heart such as coronary heart disease, hypertension, other related disorders like high cholesterol levels, sleep apnea, overweight resulting in orthopaedic problems, early signs of puberty in case of obese kids, reduced life expectancy, stroke, obesity enhances the possibilities of witnessing Type 2 diabetes, elevated BMI, cancer, arthritis, metabolic disorders and other related anomalies (US Department of Health and Human Services: The Surgeon General’s Call to Action to Prevent and Decrease Obesity). Obesity not only brings concern about health, but it adds to the financial burden too. Obesity augments the health care costs. Estimates reveal that obesity accounts for approx imately 10% of yearly medical expenses, increasing the obesity-associated medical costs to $147 billion in 2008 (Finkelstein. 2009). Obesity has reached an alarming position in USA, and two well distinguished categories have been demonstrated namely obese and extreme obese. Findings disclose that over one-third adults of United States are found to be obese during the year 2007–2008 (Flegal, 2010). According to The National Health and Nutrition Examination Survey (NHANES), the incidence of obesity in the United States could be estimated by means of data for height to weight ratio. The prevalence rate of obesity displays that there was a steady increase in obesity equally in both the sexes belonging to all ages from 1976 -1980 to 1988-1994. On the other hand, the trend in obesity augmentation between 1988-1994 and 1999-2000 was significant in other ages except for the males belonging to the age between 40 to 59 years. While data analysis from 2001-2002 to 2003-2004 recommended escalating trends since 1999-2000 in males and not in females (Ogden, 2006).? Obesity trends also varies between the ethnic and racial communal groups which is displayed by means of BMI, a helpful tool to measure obesity for the examination and comparison of the obesity and to procure data in a standard format across the world as BMI indicates the percentage of body fat (Bouchard, 2008). Causes of Obesity As described by Glied,

U.S. Imperialism Essay Example | Topics and Well Written Essays - 750 words

U.S. Imperialism - Essay Example The US possessed imperial power and had used it in controlling varied countries such as Cuba, Guam, Puerto Rico as well as Philippines. The war between America and Spain had marked the access of the US for gaining control of many colonies. US supremacy over other main powerful countries which are Britain, Russia, China, France as well as Germany and the enmity among the nations resulted in two World Wars. The World Wars resulted in division of the world among these nations. The American expansionism is considered to be one of the major reasons for the growth of the US as the most commanding country in the world. The people moving westwards and acquiring land of varied territories helped in developing the economy of the country (Foner, â€Å"Give Me Liberty†). Thesis Statement The discussion emphasizes on the aspect of US imperialism and the relationship among American democracy and ideals of liberty. It also intends to discuss the expansion of the US and the effects of US poli cies on Native American tribes, Cuba, the Philippines as well as Puerto Rico. Discussion US imperialism was the outcome of American expansionism as it led to expanding its territories as well as exploiting natural resources for the economic development of the country. The US merchants as well as colonists started acquiring and investing in land around westwards for the purpose of developing the economy of the country. ... The west had favored for the development of the people of America for its developed colonies (Texas Digital Library, â€Å"Expansionism in the 1890s†). The foremost principle of the government of the US was liberty but later on the government realized the importance of defending the rights of the citizens. The power of the government for defending the rights of the people was admired for developing the economic conditions of the country. The two World Wars had immensely involved government for the development of the economic conditions of the citizens. The principle of the government was changed to democracy and had enhanced its power by a considerable extent. The government made most of the decisions with regard to the democracy principles whereas decisions on principle of liberty were diminishing. All these had led to the transformation of the American government to democracy from liberty (Holcombe and Arbor, â€Å"From Liberty to Democracy: The Transformation of American G overnment†). In the nineteenth century with Manifest Destiny people of the US moved westward for better development of the economy as well as culture. The expansion of the US in different territories had piloted to its imperial power. Manifest Destiny had developed major issues for the Native Americans as most of their lands were purchased which limited their land requirements. The main motive was to remove the Native Americans for the expansion and the development of the US. There was a war in between Spain and America in 1898 for the reason of intervention of America on the rebel’s side of Cuba against the Spanish Empire. After the war with Spain, Americans acquired Cuba as well as the Philippines along with Puerto Rico. These territories were conquered with the notion of developing colonies

Deregulation Act of 1978 Essay Example | Topics and Well Written Essays - 1500 words

Deregulation Act of 1978 - Essay Example The Airline Deregulation Act’s intention was to stop government control over airline industry policies. The control was majorly over routes, fares, and market entry of new airlines from commercial aviation. The government approved this Act on 24th October, 1978 and President Jimmy Carter signed it into law four days later (Kaps, 1997). Before the Act, the industry was more of a public utility with a government agency. The CAB; Civil Aeronautics Board determined the routes taken by each airline and the prices they charged their passengers. This has changed ever since after the incorporation of the Act which has seen the market shift to a market –driven industry. The customer demand determined the level of service and price charge. The deregulation Act came by after several flaws in the airline industry. One of them was the Middle Eastern oil case; this led to a rise in price of fuel costs. This shoot up in fuel cost led to price inflation. Another flaw was the development of the wide body aircraft that allowed for carriage of increased capacity to different and many routes with one flight. These two cases came when there was an economic fall that led to a strain on the airlines. This fall led to failure in the airline businesses, and rising fuel prices did not aid the situation at all. The Civil Aeronautics Board in response to this situation and trying to ensure reasonable return for the airlines allowed the different carriers to increase fares. It also embarked on a four year suspension by the carriers on authorizing new services and approved agreements among the airlines to limit the carriage capacity on specific routes. The public did not welcome this move with open arms the fares had increased. The airlines also did not see much change on the Civil Aeronautics Board last decision as through the 1970’s their earnings were poor despite the

Coursework Critical Analysis Example | Topics and Well Written Essays - 2500 words

Critical Analysis - Coursework Example This is due to rapid increase in refugee numbers and interference with relief supply routes. This has resulted in malnutrition in the camp that is threatening to reach critical levels. Obviously the methods mentioned above are best applied to children below the age of 12. It is quite ambitious to target the entire population with anthropometric measurements but this is not the best approach. First of all, the method is quite disruptive and is akin to bring all the activities in the camp to a halt as the entire population is targeted. Taking samples of the children will live adults especially en, to go on with their lives as best they can. Secondly, children are a good indicator of the levels of malnutrition since they are usually the worst affected exhibiting symptoms that are not very manifest in adults as they have not fully developed immunity to basic health problems. For instance, adults have stores of body protein in the labile amino acid pool which is primarily used as energy when the individual is starving. Such storage is very minimal or nonexistent in children (Rowett, 2010). It is inevitable that anthropometric methods will need to be employed to determine how acute the situation is for government interventions. Given the situation, the most effective measurement that can be used is the Middle-Upper Arm Circumference [Muac] to establish the level of malnutrition in the camp (Mother Child Nutrition, 2010). Using other methods such as the Body Mass Index (BMI); which estimate nutritional health by calculating the body weight of an individual divided by the square of his height; is not reliable in this case since it is limited to adults. The method is not directly applied to children since they are still growing and have thus not attained their full height. As indicated earlier, children are usually the most affected by malnutrition in any given population hence this method would leave them out

To What Extent Did Public Opinion Shape International Politics in the First Half of the Twentieth Century’ Essay Example for Free

To What Extent Did Public Opinion Shape International Politics in the First Half of the Twentieth Century’ Essay The first half of the twentieth century was indeed a time in history in which things such as two of the most deadly wars, the Russian Revolution, the Great Depression, the foundation of the UN and the start of the Cold War took place. But, were these events at any point influenced by the views expressed by citizens?. This essay is going to discuss public opinion during the first half of the twentieth century. To do so, the essay uses a journal article on public opinion written by Hans Speier as a guideline of the essay. In order to understand the impact of public opinion on international affairs, we must firstly define what we mean by public opinion. According to Slavko Splichal, ‘the concept of public, publicness, publicity, public sphere and public opinion are among the most controversial, ambiguous and nontransparent concepts in the social sciences, that have been used consistently since the eighteen century’. ‘Public opinion’ he adds ‘supposedly developed into a â€Å"inner-media† of political system, a mirror â€Å"generated by mass media to regulate the watching of the observers’. Then, ‘who precisely were the decision makers? Monarchs, presidents, foreign ministers, staff chiefs, or a combination of these?’ In the early twentieth century, public opinion did not have much of an impact in foreign politics. Speier says that public opinion ‘in its early phase [†¦] showed a marked preoccupation with domestic affairs, i.e., with issues of immediate concern to the life of citizens’. On the other hand ‘foreign policy issues appeared less relevant, but they were expected to be ultimately relegated from the realm of power to that of discussion and agreement, as governments would become more enlightened’. And Speier emphasised that public opinion would only support going to war if that was something that ‘were in the interest of enlightened mankind’. As Mike Sharp, Ian Westwell and John Westwood say: ‘In most European countries public opinion in the years preceding 1914 had accepted the likelihood, to some extent even the desirability, of war’. Talking about the interest of enlightened mankind, Woodrow Wilson stated: ‘National purposes have fallen more and more into the background; and the common purpose of enlightened mankind has taken their place’. Moreover he added that ‘this is a people’s war, not a statesman’s’. But Speier states that it was just after the First World War, when the ‘faith in the power of public opinion to render world politics reasonable’ was called into question. Speier argues that this was due to a series of events. The first of these was the demise of the League of Nations, which failed to fulfill its purpose, namely to prevent the outbreak of a new world war. Moreover, US President Woodrow Wilson was an advocate of the League of Nations, yet his country refused to join the organisation. Despite Wilson’s description of the Great War as a ‘people’s war, not a statesman’s’ and his intentions to join the League of Nations, the Senate refused to join the organisation. This action showed that public opinion did not have much influence in fact; it appears that statesmen still played a big role in deciding issues of internal relations. Secondly, Speier mention the ‘disillusionment concerning the lofty war aims of the Allies and the general distrust of propaganda which spread between the two world wars’, as a large section of the public thought that the Allies’ aims were overly idealistic and, more importantly, those aims were not fulfilled. The human cost of the World War was enormous. People had lost their families from the trenches and the reports from the soldiers were awful. War wasn’t glamorous and against this perception, idealism could do very little. Thirdly, Speier talks about the rise of fascism and National Socialism as the main events for which people all around the World dismissed any chance that public opinion could had a possibility to change politics or at least to have a say. On the one hand the emergence of Benito Mussolini’s fascist dictatorship in Italy was the beginning of a fascist era around Europe. This was followed by the establishment of the Nazi party in Germany, which led to the outbreak of the Second World War. In these systems everything was under the control of the state. That means, that all media coverage, either, radio, newspapers or books were censored by the government in power, to make sure that nothing against the government could be said. Censorship was the biggest attack against the public opinion. People could not give their own opinion and demonstrations were forbidden. In a form of state like that, the only presumptions that one can make are that public opinion was almost defunct. People could only see what the people in power wanted to show them. Apart from that, we need to bear in mind that the systems in these countries went further than censorship but rather they believed in the power of propaganda defined by Garth S. Jowett Victoria O’Donnell trying ‘to achieve a response that furthers the desired intent of the propagandist’, made public opinion disappeared. Hitler for example said: ‘ â€Å"Propaganda, propaganda, propaganda. All that matters is propaganda† ’ and it worked, the public bought into the idea of a perfect race in Germany. And again in the Soviet Union, millions of kulaks were exterminated under the death silence of the State in 1918. Fourthly, another factor is ‘the absence of inspiring peace aims during the Second World War’. Hitler had in mind two main objectives for the Second World War, which were ‘ first, to established German control in Europe, and the second (which might well come after his lifetime) to wrest control of the seas and world domination from Britain and the USA’. Both aims were quite demoralising. In practice this meant that the war was prolonged more than expected, which caused a delayed in the freedom of the public opinion. Throughout the war, Hitler made the German people think that the war was about to be won; ever-new levies of recruits were needed for the last effort. Fifthly, another factor is ‘the sterility of the resistance movements in the realm of political ideas’. In Germany for example there was no Parliament and therefore parliamentary opposition was not possible. In Europe during the Second World War both sides had different successes, Germany, for example, had not one because of the great power of the GESTAPO. On the other hand, France had some success through the famous sabotage, and this made that some news were filtered in by the media in the West. Finally Speier mentioned, ‘the use of weapons of mass destruction in the attainment of victory’. A clear example of this was the atomic bombing of Hiroshima and Nagasaki in August 1945 that left ‘up to 140,000 reported dead by the end of the year’ an event which did not help to show people the end of the war and to convince the Japanese public that they faced annihilation if they continued the war. Those events mentioned above were the cause of ‘demoralization [†¦] in the power of public opinion’ just after the First World War. To sum up, at the beginning if the twentieth century public opinion had a role in International Politics but it was just after the demise of the League of Nations, the disillusionment concerning the lofty war aims of the Allies, the rise of Fascism and National Socialism, the absence of inspiring peace aims during the Second World War, etc. that the World lost its confidence on public opinion as a way to change politics.

Managing in a Global Economy Essay Example for Free

Managing in a Global Economy Essay Hollister Co. is an American lifestyle brand by Abercrombie Fitch Co. The company was launched by July, 2000. It is headquarter at New Albany, Ohio. Till 2012, Hollister already has 571 stores in the world [Appendix 1]. Like its parent company, Hollister sells casual apparel which include knit layers, tanks , graphic tees, polo shirt, plaid, classic, sweaters, hoodies, outwear, jeans, pants shorts, skirts, dresses, sweatpants, and yoga; and the accessories which include totes, belts, socks, and fragrance. The concept was originally designed to attract consumers aged 14–18, at a lower price than the parent brand through its California-style inspired image and casual wear. Goods are available in-store and through the companys online store. It was ranked as the second most preferred clothing brand of US teens on a long list of actual West Coast companies in 2008 by Piper Jaffray. (Hollister official website, 2012) According to Abercrombie Fitch’s latest 10-k form, Hollister’s net sales in 2011 and 2010 are $2,022,002,000 and $1,552,814,000, separately. There is 30% increase of net sales from 2010 to 2011. Based on the data, we can figure out that Hollister’s net sales are almost two times to its parent company. Foreign Markets Expanding Motivation The motivations for Hollister to expand in foreign markets will be defined as two categories. First of all, Abercrombie Fitch wants to get rid of its lower sales in U.S market and earn profit from outside expansion. Abercrombie began to launch its expansion plan outside the USA since 2007, driven at least in part by a weakening of its domestic market. For the quarter ended July 28, Abercrombie reported a profit was dropped by nearly 52%. According to media reports, more than 135 of its American stores have been closed since 2010 and there will be 180 closures in the following year. However, based on Abercrombie Fitch’s 10-k form, the net sales of international stores are increased steadily. The company therefore has high hopes for the European and Asian markets, where its expansion is being pushed forward. (WSJ, 2012) Hollister, as one of its subsidiaries, plays a crucial role in the expansion plan because it has good performance with higher net sales and large numbers of sh op. Another reason for Abercrombie Fitch is Asia apparel market is keep growing. Asia’s fashion and apparel market will continue to grow at a healthy clip through 2011-2015. The reason why we focus on Asia area is because as forecast last year, clothing demand in Asia is higher than the demand in Western Europe and North America in 2011 [Appendix 2]. â€Å"Many economists predict that demand will be driven by rising personal disposable income levels and an increased focus on fashion apparel, especially in the main cities.† Said by Carrie Yu. As we known, many foreign apparel brands are already present in Asia, and they will spread steadily. Here we have a figure to show the market demand growth in different Asia countries [Appendix 3]. After analysis the data and GDP per person at purchasing-power parity [Appendix 4], we choose three countries-Japan, Singapore and Hong Kong-that are good for Hollister to expand in. Three Study Countries: Singapore, Japan and Hong Kong Japan Our first choice is Japan. Here we have two reasons to support our idea. First of all, it goes without saying that Japan is one of the most potential countries in Asia. For years, Japan has been Asias richest and most powerful economy. It was the first Asian economy to industrialize, and the emerging Asian tigers—Hong Kong, Singapore, South Korea. There are three advantages for Japan to become a good expansion country. Firstly, the economy of Japan is the third largest national economy in the world after the United States and the Peoples Republic of China and is the worlds second largest developed economy (Oced library, 2010). According to the International Monetary Fund, the countrys per capita GDP was at $34,739 or the 25th highest in 2011. Besides, according to Wipo resources, Japan is the worlds 3rd largest automobile manufacturing country, has the largest electronics goods industry, and is often ranked among the worlds most innovative countries leading several measures of global patent filings. Summing up all these data, we can figure out that Japan is a growing market. Strength The strength for Japan is it got the high purchasing power. According to Appendix 5, the GNI of Japan is 45180 US dollar in 2011, while GNI of US is 48450. However, it doesn’t mean that the purchasing power of Japanese is lower than America citizen. The consumer spending is enormously high in Japan. Spending is an important role of consumers. Consumer spending plays a significantly economic factor since it usually coincides with the overall consumer confidence in a nation’s economy. High consumer confidence indicators usually relate to higher levels of consumer spending in the economic market. Consumer confidence provides governments and businesses with an analysis on consumer perception. (EconomicsHelp, 2011) From CIA factbook, we can figure out that Japanese is the third country which got higher purchasing power parity toward to Asia area, besides China and India. Moreover, The Japanese are very loyal to foreign prestigious fashion brands such as Louis Vuitton and Gucci. The sales of these companies have been growing steadily with support from young consumers. As a subsidiary of Abercrombie Fitch, Hollister must play a leading role in fashion trends if we focus on marketing promotion. Weakness The main weakness for Japan divided by two parts. Obviously, the first weakness is the unpredicted geography phenomenon. Everybody knows that Japanese business have got a tough time by tsunami and earthquake in recently years. These two disasters are having large negative economic effects on Japan since it is a major role in global supply chain and as a producer of final products. Based on this fact, we think Japan is not a good place to set up facility in order to produce clothes. Second of all, According to Reuters (2011), Japans new government faces a dilemma over how to keep its campaign promises while reining in huge debt, a fragile economy that could slip back into recession, and strains in ties with close security ally the United States. Thusly, we think Japan will not be an appropriate country because it got unstable political risk. Opportunity No doubly that Japan is the core of fashion in Asia area. It is famous by its creativity and design toward to the whole world. As a result, as an apparel company, Japanese market has potential opportunity to be entered. According to Japanese fashion market report (2011), here we have two advantages to prove that Japan is a country full of fashion. 1. Japan is a critical fashionable country because it holds many fashion events annually. Thusly, Japanese consumers are sensitive to trend cycles in the international fashion market because there are so many brands enter into Japan market every year. 2. They are significantly influenced by Fashion Magazines. Although technology is developed these years, magazine is still playing an important role in Japanese teenagers’ life, like Mina, Rays, Vivi and etc. So if Hollister invest in Japan, focusing on magazine will be a good choice for this company when they doing marketing promotion. Threat Everything has two sides. Since Japanese fashion market is full of opportunity, it is also highly competitive. According to Imported Luxury Brands Market in Japan: Key Research Findings 2011, imported luxury brands market in 2010 is estimated at 831.4 billion yen, 92.9 % of the size in previous year. This data means that there are many companies already in the market. The number of competitors in Japan is huge. According to Appendix 6, 24% market is owned by US brands. After doing research, we known that Hollister’s main competitors, Gap and American eagle outfitters, have already entered Japanese market. What’s more, even though they are owned by the same company, Abercrombie Fitch, probably another biggest competitor, entered Japanese market since 2009. [Appendix 7] In a conclusion, although Japan got higher purchasing power and fashion opportunity, it is still not an appropriate country to be entered because of the political risk and high competition. Singapore Singapore is located in southeastern Asia at the southern tip of the Malay Peninsula; the city-state of Singapore consists of a main island and some 60 islets. The country has a population of 4,740,737 in which the capital and major cities occupy 3,654,103 people according to the data last year. Although the country seems not as large as many other countries, Singapore’s gross domestic product was $326.8 billion and its per capita GDP of 61,103.36 US dollars in 2011 estimates is comparable to that of leading Western European nations, and its high standard of living and strong trading links have secured its position as one of ASEAN’s leaders (Global Road Warrior, 2012). Strengths 1) Outstanding tax system.When Japan cuts its corporate tax rate this Sunday, the U.S. will have worlds highest tax rate on business income. The following chart has shown the data. (Figure Source: Isidore (2012), CNNMoney) However, Singapore’s corporate income tax rate is low which in a flat of 17% since 2010. It is often cited as the leading example of countries to reduce corporate income tax rates and introduce various tax incentives to attract and keep global investments. Since January 1, 2003, Singapore has adopted a single-tier corporate income tax system, which means there is no double-taxation for stakeholders. Tax paid by a company on its chargeable income is the final tax and all dividends paid by a company to its shareholders are exempt from further taxation (Janus, 2012). Two of Singapore’s unique advantages are its low effective personal and corporate tax rates. Personal income tax has a tier system that starts from just 0% and goes up to 20% for income above $320,000. Similarly, effective corporate tax rate for Singapore private limited companies for profits up to $300, 000 is 8.5% and capped at a flat rate of 17% for profits above $300, 000 (Janus, 2012). What’s more, there are no dividend or capital gains taxes in Singapore. 2) High purchasing power.The GDP per Capita, in Singapore, when adjusted by Purchasing Power Parity is equivalent to 278 percent of the worlds average. Consumer Spending in Singapore increased to 27,485.40 in May of 2012 from 27,467.20 in February of 2012. Historically, from 1975 until 2012, Singapore Consumer Spending averaged 12,752.67 reaching an all time high of 27,485.40 in May of 2012 and a record low of 3,553.90 in February of 1975 (Trading Economics, 2012). 3) Exchange rate Labor cost.The USDSGD spot exchange rate depreciated 0.0194 or 1.56 percent during the last 30 days. According to Janus (2012), The Singapore dollar has been consistently appreciating against major currencies. It also got about $260 billion based on average exchange rates or $252 billion based on year-end currency rates last year. Historically, from 1980 until 2012, Singapore Labor Costs averaged 96.00 reaching an all time high of 129.93 in February of 2009 and a record low of 57.37 in May of 1980. These data are all lower than Hong Kong and Japan’s (Trading Economics, 2012). 4) Political stability.Singapore is rated No.1 as the most politically stable country in Asia (Janus, 2012). 5) English is main language.Singapore has a 10-year compulsory education program commencing at the age of 7 years. English is the first language and the medium of instruction in schools (Global Road Warrior, 2012). This means almost 100 percent of People in Singapore speak and understand English well, which would bring much easier communication for Hollister to enter into the country, especially to the communication within the management level of Singaporean while doing business. 6) Quick and easy registration. It only takes about 1-2 days to incorporate a company in Singapore, with the government providing assistance along the way (Janus, 2012). As the easiest place to do business in the world, Singapore company registration is a quick and easy process, which involves just two procedures that can be completed online within 24 hours for a retail outlet. A Singapore subsidiary can be wholly owned by a foreign company and is considered a separate legal entity from the parent company. Also, a Singapore subsidiary is generally treated as a local resident company and therefore is entitled to tax benefits available to local companies (Janus, 2012). Weakness 1) If you want to set up a limited liability company (LLC), there are two conditions that are required: it must have two agents acting on its behalf in the country; and one of them must be a Singapore resident, a native Singaporean, or someone who has a Singapore employment pass. 2) Singapore is among the most expensive in the world, as the cost of living here is very high. 3) Hollister has to hire Singapore resident and qualified Singapore auditors to do the business accountings to work with government. Opportunities 1) Singapore is one of the world’s famous shopping paradises. Its central business district has a lot of upscale shopping square: from the latest fashion clothes, jewelry, watches, perfume, cosmetics to the sports goods and daily necessities etc. Singapore’s retail sector has done well in 2010 and well into this year on the back of the tourism sector’s robust performance and in spite of a slowing economy in recent months. According to the latest retail sales index released by the Singapore Department of Statistics, Singapore’s retail sales excluding automobiles increased 7.4% year-on-year in August 2011(Janus, 2012). Hollister, as the subsidiary brand under Abercrombie Fitch, has very large opportunity to get benefits from opening retail stores in the country. 2) Singapore is also ranked the No. 1 in tourism so there is the potential to do business. Threats Fashion is a highly competitive industry worldwide, but Asia stands out for its stylish and practical design. Although Hollister is also a very famous American brand under AF, it still faces strong competition from Asiatic fashion. Since Singapore emerges as global fashion apparel hub with large amounts of upscale shopping squares, the opportunity to open shops in this fashionable country could also become a big threat. Hong Kong Hong Kong is a Chinese special administrative region situated in eastern Asia, with a 455-mile coastline on the South China Sea and a 19-mile border with China. Hong Kong’s population is 95 percent Chinese, with the majority coming from neighboring Guangdong province or within Hong Kong itself. The population was about 7,122,508 in 2011. Cantonese and English are the two official languages. Hong Kong’s free-market economy was vulnerable to the global economic crisis of 2008, but its increasing integration with China helped it to quickly recover (Global Road Warrior, 2012). The GDP in Hong Kong was worth 243.67 billion US dollars in 2011, which roughly equivalent to 0.39 percent of the world economy (Trading Economics, 2012). Strengths 1) Well located.Hong Kong is located at the heart of Asia, alongside many of the region’s most exciting business market such as Guangzhou, Taipei, Manila, and Bangkok etc. And it is the gateway to Mainland China. 2) Free trade port.Easy government policies for foreign fashion brands. Hong Kong is known for its free port status and easy customs procedures. Duty is paid on very few products. 3) Tax-friendly economies.Hong Kong’s profit tax is capped at 16.5 percent according to the 2011 study, and there are no capital gains and dividends taxes (InvestHK, 2012). Weakness 1) Most of good locations have already occupied by large local fashion chains or early entering foreign fashion brands. 2) After the global financial crisis in 2008, the economies of Hong Kong still need to recover. 3) Hong Kong has the lowest GDP in 2011 compared to Singapore and Japan. Opportunities 1) There are large fashion-hungry population in the Hong Kong market, especially many people from Mainland China love to go shopping in Hong Kong. 2) Some foreign retailers are successful in the Hong Kong retail market. In addition, Abercrombie Fitch was prepared entering into the country, which would in a sense lay a good foundation to its subsidiary, Hollister. Threats 1) Competition with Many local fashion brands, such as GIORDANO, BALENO, Bossini, Esprit and so on. And what is worsening is that these local brands all offer very cheap prices. 2) Many other foreign fashion competitors: Hong Kong shopping malls are creating space for Swedish brand Monki and U.S brands Gap, Forever 21 and American eagle. Others like HM, Zara, Mango and Japanese brand Uniqlo have already established outlets in the city (Thondup and Tsang, n.d.). After reviewing the strength, weakness, opportunity, and weakness in the three countries, we chose to expand business into Singapore. We strongly recommend Hollister Co. to invest in Singapore where is a stable and strong economic, and a low risk country in political change. Singapore Marketing Singapore is an island country. The land area is 714.3 Square kilometers. The population in 2011 is 5,260,000. The population density in 2011 is 7,257 per Square kilometers. Shenton Way is the fourth largest financial center, the adjacent Keppel port is one of the worlds busiest ports. According to Singapores economic structure, the manufacturing sector accounted for 25%, the construction industry accounted for 5%, wholesale and retail trade accounted for 16%, transportation and telecommunications accounted for 11%, the financial services industry accounted for 12%, business services accounted for 12%, the hotel and catering industry accounts for 3%, the other accounts for 16%. Due to it is a small country, shopping is considered a kind of sport in Singapore. The government draw up a lot of plans on developing their shopping market. For one thing, many shopping malls almost per square mile are located in Singapore. Orchard Road, one of the famous shopping streets, is a 2.2 km long st reet and it is a retail and entertainment centre in Singapore. Orchard Road also contains a large number of high-end restaurants, coffee chain, nightclubs and hotels. There are many famous building and variety of retail store as well as there is large number of luxurious products with well-known brand. There’s practically a shopping sale of sorts all year round in Singapore, with the most notable one being the Great Singapore Sale. On the other hand, it’s a year-round shopping paradise. You only need to take a walk down Singapore’s iconic shopping districts to find out what’s in store for you. The best time to visit is during its annual eight-week Great Singapore Sale, when all kinds of discounts and deals pop up island-wide from late May through July. Great Singapore Sale 2012 will be held for 8 weeks from Friday, 25 May 2012 to Sunday, 22 July 2012. The Great Singapore Sale 2012 has been timed to coincide with the peak travel seasons to enable visitors to enjoy the fantastic deals all around. During the Great Singapore Sale 2012, you can enjoy up to 70% discount for everything on sale, anywhere in Singapore. From posh shopping centres in Marina Bay and Orchard to small stores in the suburbs, you will find fabulous deals for clothes, gadgets, beauty treatments, spa, attractions, and even food! (Great Singapore Sale, 2012) Furthermore, Singapore set large variety shopping malls to meet the different requirement of various groups. The ethnic shopping enclaves in Singapore include Little India and Chinatown – both are tourist attractions in their own right, steeped in ethnic colors and flavors. (Singapore Shopping Madness, Yong Shu Hoong) For instance, Chinatown mainly offers authentic Chinese products including tea, herbs, medicines, foodstuffs, silks, cheongsams, handicrafts, household items and antiques. Finally, Singapore duty free shopping prices at all three terminals are competitive with most places in Asia. The slippery greenback means rates are fluctuating constantly. Pick up a 50ml Dior j’adore eau de toilette for around S$96 (US$76), Chanel Alure EDP 50ml at S$112 (US$89). (Singapore Shopping Madness, Yong Shu Hoong) Human Resource Management ââ€"†Human Resources Management Practice Due to the explosive growth of the Asian economies over the past two decades, considerable attention has been focused on the human resource management (HRM) practices of Asian businesses. Cultural diversity of workforce in modern business organizations against the backdrop of globalization has attracted the attention of many researchers and analysts. By the 21st century, Singapore has developed into advanced and high-income economies, specializing in areas of competitive advantage. As one of the four little dragons in Asia, Singapore can be an interesting subject to study and it is also important for MNCs to understand Singapore’s advantages and disadvantages of its human resources management practice. Hollister Co. is an American lifestyle brand by AF Corporation. The concept was at a lower price point than the parent brand through its SoCal-inspired image and casual wear. Hollister Co. could take some advantages of Singapore’s human resources management practice to expand its business in Singapore. According to a demographic survey, as of 2011, the population of Singapore is 5.18 million people, of whom 3.25 million (63%) are citizens while the rest (37%) are permanent residents or foreign workers. The government is considering capping these workers, although it is recognized that they are crucial to the countrys economy, as foreign workers make up 80% of the construction industry and up to 50% in the service industry. (Building and Construction Authority, April 2011) Singapore is a multicultural country with a majority population of Chinese (74 percent), with substantial Malay (13 percent) and Indian minorities (9.2 percent). The country has four official languages consisting of Mandarin, Malay, Tamil and English. English is the main working language and is the mandatory first language in all schools in Singapore. Most Singapores Chinese derived from southern China, especially in Fujian, Guangdong and Hainan, of which 40 percent is Fujian, the followed is Chaoshan, Cantonese, Hakka, Hainan and Fuzhou. To developing human resource management practice for Hollister Co., we should understand Singapore’s basic Human Resource Management (HRM). Hollister Co. is categorized as a service business while Singapore is a country which workforces are highly related to services sectors. In addition, considering the features of Singapore’s location, demography and other fields, its human resources is consisted of Western and Asian features. We will focus on Singapore’s HRM style and features of workforces to develop the human resources management practice for Hollister. ââ€"†Human Resources Management Style Leadership and the Workforce in Singapore is a survey that evaluated by the Singapore Human Resources Institute. Data were obtained from 192 respondents who were engaged in a wide variety of Singaporean industries. A total of 68 per cent of the respondents are HRM practitioners. Many of the respondents are supervisors reporting to senior management such as CEOs and managing directors. (Chart 1) All the data shows that globalization has had its impact on Singapore in a much more pronounced way. Singapore has been reputed for very advanced HRM practices both at the national and the international levels. In addition, Singapore has been especially known for its international HRM practices in a small city state. On the other hand, Singapore didn’t focus on manufacturing; it is a city state with a greater focus on financial services and other services instead, such as banking and insurance. Moreover, Singapore has a similar diversity culture of shopping centers manned by equally culturally diverse workforce. (Malikanrs, 2010) Singaporean enhances on performance record and job experiences, appropriate training and seniority when considering promoting its employees. Singapore has no set patterns of recruitment for either the entry level or middle level positions due to affecting by the Western model. However, Hofstede (1984) found that the national culture of Singapore is high in power distance. In high power distance cultures, superiors and subordinates treat each other as unequal. Singapore is also called a â€Å"nanny state’ in which people are supposed to do exactly what they are told. The mixed unique feature of national culture therefore makes Singapore’s HRM practices more complicated. ââ€"†Hiring and Retention The unemployment rate in Singapore was last reported at 2 percent in the second quarter of 2012. Historically, from 1992 until 2012, Singapore Unemployment Rate averaged 2.4 Percent reaching an all time high of 4.8 Percent in September of 2003 and a record low of 1.3 Percent in September of 1997. The employment rate for older residents made good progress. A record 61.2% of residents aged 55 to 64 were working in 2011, up from 59.0% a year ago. The employment rate for both males (from 75.0% to 76.4%) and females (from 43.4% to 46.3%) in this age group rose to new highs in 2011. Singapore’s workforce is inherently diverse due to their multi-racial community. Employees from different generations, gender, nationalities and cultures often work together in the same organization. It is therefore important for organizations to put in place policies and practices to build an inclusive and harmonious workplace. A diverse workforce that is well-managed can bring about better business per formance and higher employee engagement. ââ€"†Training and Advancement The improvement in educational profile of older residents was another contributing factor as the better educated were more likely to participate in the labor market than those less educated. The educational profile of the labor force continued to improve, as the better educated younger residents enter the labor force and the relatively less educated older cohorts retire progressively. The share of degree holders in the labor force almost doubled from 15% in 1999 to 28% in 2010. Conversely, the lower educated labor force from 36% to 22% over the same period. (Chart 2) ââ€"†Compensation Chart 3, 4, and 5 in appendix show the average salary, turnover rate, and worked hours of Singaporeans. The average salary for Singaporean to work 46.3 hours per week is around Singapore $ 4,000(about $ 3,000). The average over-time work hour is 3.7 hours a week. (Employment Situation in Fourth Quarter 2010, 2011) ââ€"†Ideal Human Resource Management First of all, we would like to talk about language skill. As mentioned above, English is the official language in Singapore. In addition, Singaporeans have high level of education and language skills in average. Therefore, the company can hire local employee without worrying about language barrier. Furthermore, we’ll analyze workforce. Due to the mixed unique feature of national culture, Singapore’s workforce is inherently diverse. Employees from different generations, gender, nationalities and cultures often work together in the same organization. On the one hand, it is easy to train and educate new employees to understand Hollister’s organizational cultures and requirements. On the other hand, Hollister Co. also has to understand the mixed unique feature of national culture. With the aging of population, Singapore government also encourage foreigner to go there and look for a job. In the meanwhile, Singapore advocates foreign enterprise producing products which is suitable for the elderly. This is another opportunity for Hollister Co. to expand their business in Singapore. Finally, we’ll talk about hiring, training, retention, promotion and salary. The unemployment rate in Singapore is very low, the educational background of workforce is becoming higher and higher, the low labor turnover and high level of wage show the Singaporeans are likely skill oriented workforces. The average monthly wage in Singapore is around 4,000 Singapore dollars which equals $3,000. It is a little bit lower than the average income that American household makes. (How much does the average American make breaking down the us household income numbers, 2011) Because Hollister Co. does not have to pay so much money for workforce training, we suggest Hollister Co. offer a somewhat high wage than the current clothing stores in Singapore and use bonus to motivate employees. Political and Legal Environment ââ€"†Legal Environment The Republic of Singapore has a legal system largely based on the British Westminster model, where the power to govern and administer the country is divided between the Executive, the Legislature and the Judiciary. Ranked by the World Banks report, Doing Business 2007: How to Reform as the most accommodating country to do business in the world, Singapore is a strategic and reliable base for foreign investors to invest in the emerging Asian markets. (Overview of the Legal Environment of Singapore, RSM Chio Lim) Singapore is well known as the Switzerland of Asia. With a population of approximately 5 million people, Singapore has an astounding 90% literacy rate, and over 85% of inhabitants have a secondary or higher education. The country has almost zero crime, zero corruption and no drug problem. (Singapore Incorporation Advantages) (International rankings of Singapore, Wikipedia) Political environment Pro-business environment: One of characteristics in Singapore is its pro-business environment. It means that Singapore has an environment that is favorable for foreign investments and can attract many foreign entrepreneurs. Furthermore, it is easy for investors to set up businesses and make higher profits. Compared to other countries, investors only have to take 1-2 days and they can incorporate a company in Singapore. Because of pro-business environment, Singapore has become one of favorite countries for investment (Singapore Incorporation Advantages, 2012). Financial assistance: In order to help start-up companies to gain funding, the Singapore government agencies set up several financial assistance schemes to let start-ups gain access to funding to turn their business ideas into reality. Moreover, Singapore government sets up many private sectors to help investors improve efficiency strengthen capabilities of their company (Singapore Incorporation Advantages, 2012). Great tax system: For a starting business, taxes cost is always a top priority. One of features in Singapore is its low effective personal and corporate tax rates. For the personal income tax, Singapore government is based on personal income to design a tier system that starts from 3.5% to 20%. For corporate tax, †Singapore private limited companies for profits up to SGD 300,000 is below 9% and capped at 18% for profits above SGD 300,000.ï ¼â€š(Singapore Incorporation Advantages) After 2010, corporate income tax rate will decrease from 18% to 17% in Singapore. Furthermore, there is no capital gain tax. It represents that Singapore government uses a single -tier tax policy. This policy is that when the income has been taxed at the corporate level, companies can give shareholders dividends for tax free (Singapore Incorporation Advantages). Political systems: Singapore government has an open attitude and its vision is broad to the whole world. Its political system is using a rational, pro-business way to enact laws, decide priorities and sets regulations. For example, there is almost no restriction on foreign investment including manufacturing and service activities. Any business is supported by political infrastructure and given maximum encouragement from the government. This support is an important way to let businesses grow and prosper (Singapore Incorporation Advantages). In addition, the immigration policy is open and flexible in Singapore. It assists the relocation of foreign investors to set up businesses here. If a business entrepreneur needs to run his business or and hire foreign professionals, the government can make appropriate Singapore work visa provisions to meet his needs and wants (Singapore Incorporation Advantages). Free trade agreements: Free Trade Agreements is a significant system in Singapore. It means that most products can be imported without barrier. Businesses can enjoy many benefits including tariff concessions, preferential access to certain sectors, faster entry into markets and Intellectual Property protection. Moreover, Free Trade Agreement is a way to connect Singapore to their trading partners such as United States, Europe, China, Hong Kong and, Japan (Singapore Incorporation Advantages, 2012). (Singapore Incorporation Advantages, 2012) High Quality of Life One of reasons why many investors set up their business and relocate to Singapore is the quality of life. Singapore is in a convenient location and provides a great public and private transportation, a safe and clean environment to live. It also offers an outstanding support system for businesses. Singapore is suitable for work and living. (Singapore Incorporation Advantages, 2012) Economic and Financial Environment In fact, the economic situation in Singapore is very strong and stable, because the attitude of government is open-minded and this country is anti-corrupt. The economic growth is also steady. Singapore is one of countries in the world that has the largest per capital Gross Domestic Product (GDP). The Gross Domestic Product (GDP) is equal to the total expenditures for all final goods and services produced by a country in a period of time and measures national income and output for a countrys economy. According to the World Bank, the Gross Domestic Product (GDP) in Singapore was worth 239.70 billion US dollars in 2011. The GDP value of Singapore is roughly equivalent to 0.39 percent of the world economy. Historically, from 1960 until 2011, Singapore GDP averaged 51.8 billion USD reaching an all time high of 239.7 billion USD in December of 2011 and a record low of 0.7 billion USD in December of 1960 (Trading Economics, 2012). (Trading Economics, 2012) The annual growth rate in Gross Domestic Product (GDP) measures the increase in value of the goods and services produced by an economy over the period of a year. It considers a full year of economic activity and avoids the need to make any type of seasonal adjustment. The Gross Domestic Product (GDP) in Singapore expanded 2.00 percent in the second quarter of 2012 over the same quarter of the previous year. From 2007 until 2012, Singapore GDP annual growth rate averaged 5.1 percent reaching an all-time high of 19.8 percent in June of 2010 (Trading Economics, 2012). (Trading Economics, 2012) Singapore exchange rate is range from $1.30 to $1.50 for the last 10 years. It is kind of stable. Monetary Authority of Singapore (MAS) manages the exchange rate of the Singapore dollar. Investors can transfer funds in and out of Singapore freely in any currency. Furthermore, Singapore government bond has very good rating. Standard Poors (SP) in August 2011 gave it AAA and Moody’s gave it Aaa in 2008. According to China Post, Singapore banking system is rank top four in the world. When other country have problem with financial crisis, most of Singapore banks were rated B by Moody. We have to realize more about Singapore’s banking system for doing business. Banking System Cash and Check In Singapore, for foreigners or tourists, it is very convenient to bring their own currency and exchange from market to airport. Foreign currency banknotes and travelers checks can also be changed easily at most banks. In addition, ATM link to global banking networks can be found everywhere. Foreigners or tourists can pay for most things by using a credit card in Singapore. (Singapore Banking System, 2012) Singapore banks issue checks that can be processed electronically. Writing check can only use black and blue inks. If a person only wants to deposit and does not cash the check, he has to draw two parallel diagonal lines in the upper left corner. If he crosses out ‘or bearer’, to the right of the payee line – the check can only be deposited into the account of the named payee. When a person deposits check, he has to write his name, account number and telephone number on the back of the check. (Singapore Banking System, 2012) ATM-Automated Teller Machine ATM machines for local banks are everywhere in the Singapore. In fact, all of the Singapore local banks and some of the international banks such as Citibank, HSBC and Standard Chartered have issued ATM cards. It considers that foreigners and investors have to withdraw money immediately in a place. However, there are not many branches and ATMs in the international banks. Here is a limitation and daily withdraw amount from ATM cannot exceed SGD$3,000. (Singapore Banking System, 2012) Cash Flow Because using check will take time to clear the bank, companies have to take that into consideration for their cash flow. There is a well-established banking system with three major local banks that offer a full service of consumer banking in Singapore. It includes ATMs, telephone banking and internet banking. In addition, besides local banks, some international banks in Singapore are doing the same business. Recently, those international banks have been allowed to set up branches and 15 ATMs. (Singapore Banking System, 2012) Accounting Standards Singapore accounting standards are followed the International Accounting Standards and International Financial Reporting Standards (IFRS) issued by the International Accounting Standards Board. Financial Reporting Standards (FRS) is accounting standards in Singapore. All companies with financial period starting on or after January 1, 2003 have to comply with Financial Reporting Standards (FRS) (Introduction to Accounting Standards in Singapore, 2012). One of the main principals of Singapore accounting standards is accrual-based accounting. It is the same as United Stated General Accepted Accounting Principle (GAPP). Under accrual basis, the revenue and expenses are recognized and recorded in the period when they occur but not receive or pay cash. They are recorded in the accounting records and reported in the financial statements in a period of time. The function of preparing financial statements on the accrual basis is to inform users not only of past transactions including the payment and receipt of cash, but also of duties to pay cash and funds that have received in the future (Introduction to Accounting Standards in Singapore, 2012). Actually, there are contains about 39 different standards with each standard named as FRS X in Singapore’s accounting system. For example, FRS 1 represents Financial Statement, FRS 2 represents inventories and FRS 18 means revenues. In addition, each standard involves a specific topic like presentation of financial statements, recognition of revenue, accounting for inventories, and so on. (Introduction to Accounting Standards in Singapore, 2012) Cultural of Singapore In Hofstede’s theory, there are five dimensions of culture, which are power distance, individualism, masculinity/femininity, uncertainty avoidance, and long-term orientation. The five dimensions are used to make a distinction between country and country. The society of Singapore is basically consisting of Chinese people. Around 77% of Singaporeans are Chinese. Therefore, the culture of Chinese does influence Singapore a lots. For example, the Buddhist-Shinto societies have an additional dimension which is long-term orientation (Geert Hofstede, 2011). Singapore Five Dimensions Culture Asian Countries Dimension Culture http://www.geert-hofstede.com/hofstede_singapore.shtml (Geert Hofsted Cultural Dimensions-Singapore, 2011) Power distance With Chinese population, Singaporeans are affected by Confucian thinking and values, so they adhere to a hierarchical relationship in their society. They believe that their society is composed of people who are in different standing and unequal relationship. The differences in standing are the signal for people to evaluate each other. The lower standing people should heed what a superior says. In addition, junior and less experienced people are expected to keep their opinions in their hearts. This kind of high power distance has been characterized in Asian society for at least two thousand years (Geert Hofstede, 2011). Individualism In an individualistic society, we can find the relationship of people is loose. The United States is the most individualistic society, but Singapore is ranked 53th out of 66 countries (ClearlyCulture, 2009). In Singapore or other Asian societies, children are raised to stay with the family. Children are educated to be a part of the group and stay in the group when they are infants. Children are taught to be dependent on the group, to make decisions which benefit the group, to support the group, and to maintain the honor of the group. The group can be family, school, or company. All of the decisions which are made by the elders for the children are common. After the Singaporean children become adults, they are not expected to cut off the former relationship (Geert Hofstede, 2011). Masculinity A high score on this dimension means competition can drive this society to success. Traditional Chinese culture is a typical masculinity. Singapore has almost 77 percent of populations are Chinese. Children are always taught to compete with other people in the school. Singapore is in the almost middle of the scale but a little on the feminine side. That means that there are still some softer aspects of culture like leveling with others and sympathy for loser in Singapore (Geert Hofstede, 2011). Uncertainty avoidance Comparing with other countries in the world, Singapore is a country with low degree of uncertainty avoidance. Singaporean comply with their rules because their high PDI. That is why Singapore is a â€Å"Fine† country (Geert Hofstede, 2011). Because Singaporeans are indirect and implicit in their communications, they will not publicly use the word â€Å"no†; likewise, their â€Å"yes† does not usually mean assent (Kwintessential, 2011). Unlike other Asian cultures, the western cultures also affect Singapore’s culture. Therefore, the degree of facing uncertainty avoidance is lower than other Asian countries. Long-term orientation The short-term orientation is related to truth and the long-term orientation is related to virtue. Singapore’s cultural qualities show the perseverance and sustained efforts support the long term investments. People believe that the truth depends a lot on situation and time in a society with a long-term orientation (Geert Hofstede, 2011). Doing business in Singapore, the relationship with other people is very important; especially you must respect the elders. Also, you must be more patient because the organization will show their purpose which is for long-term profit, not short-term gains (Kwintessential, 2011). Organizational Structure An organizational structure is setting the company into different levels, including person and work, so each person needs to perform and accomplish the company goals (Chapman, 2008). There are two types of organizational structures which are flat organization and hierarchical organization. A flat organization is an organization which is few or no levels between managers and employees. The advantage of a flat organization is top management contact directly with the staff level employees. Middle managements are eliminated, so it can also reduce the organization’s budget costs. In this structure, the communication between managers and employees would be improved and the organization is fast to respond to consumers and market conditions. The disadvantage of a flat organization is difficult to maintain when the organization grows bigger. A hierarchical organization is the layout of a pyramid. Every employee obeys someone else in this organization. The advantage of a hierarchical organization is the management can control closely. Also, the role and responsibility of each employee are distinguished clearly. The disadvantage of this organization is the decisions will be difficult to make because the organization is consisted of a multilayer management. It costs a lot to maintain a multilayer management and the communication would be slow from the bottom to the top (Colette). Hollister Co. is a subsidiary company of Abercrombie Fitch, so the management chart of the Hollister is the same with Abercrombie Fitch. The following table is Hollister’s organizational structure. In this table, we can consider Hollister is a hierarchical organization. An Executive VP or senior VP head all major business processes of the company. The CEO at the top, EVP/SVP on the second, EVP/SVP on the third and SVP on the fourth level are four basic layers at senior management. This hierarchical structure makes Hollister’s management make decisions quickly and let employees in each group understand their roles and responsibility clearly. On the other hand, there are still some disadvantages, which are high costs and many layers of communications, in this structure. For example, the SVP of Supply chain needs to go through two management layers in order to reach the CEO of Hollister. The hierarchical structure delays the communications between management and employees. A hierarchical structure costs a lot to maintain for Hollister. Hence, in a recession, Hollister might restructure to reduce costs and improve communication. Source: http://www.cogmap.com/chart/abercrombie-fitch-co (2010) Hollister still can use its hierarchical structure into its international markets such as Singapore. Singapore is an open country and there is no limitation in Singapore, so Hollister can use any types of organizational structure they want. If Hollister use the hierarchical structure successfully in its home country and in other international markets, Hollister should use the same structure when they expand to Singapore. Singapore is also a hierarchical structure country because its high power distance. Hollister’s International Expansion Strategies After review Hollister Co. and Singapore cultures and structures, we put forward three strategies which Hollister can use to expand its business to Singapore by exporting, licensing or wholly owned affiliates. Exporting is the first way the company can expand into a new market. By exporting, Hollister does not need to invest in Singapore and can test Singapore’s market. The disadvantages of exporting are Hollister has to suffer tariff and non-tariff barriers, high transportation costs and depend on foreign importers for product distribution. The second strategy is Hollister can give a license of its design to a Singapore Apparel Company. This way Hollister can earn profit without investing and suffering tariff and non-tariff barriers. The disadvantage of licensing its design, Hollister might be subjected to the local apparel company becomes its competitor. Hollister also cannot control the quality of products which the licensee produces, so Hollister’s brand or reputation is on risk. The third strategy is that Hollister can expand to Singapore’s market by itself. Hollister can choose a place where there will be a lot of people, including domestic residents and tourists, to visit such as CentrePoint, the most popular mall in Singapore. The advantages of expanding itself are that Hollister can have complete control and receive all of the profits. The disadvantages of expanding itself are the high costs and the greater loss if it fails. Recommendation After review three strategies, we recommend Hollister to expand itself in Singapore. Hollister has enough capital to invest into Singapore because it has a powerful backing, Abercrombie and Fitch. This way Hollister can keep their quality of products and have complete control. Hollister can test the market and the market condition by opening the first in Singapore. In order to be success, the most important things are that Hollister needs to learn Singapore’s culture and establish the relationship with the consumers and suppliers. Hollister can adapt to the Singapore’s culture and consumer taste by reviewing a quarter of sales. After its sales grow stably, Hollister should continue to open more stores in Singapore.

The Van Hiele Theory Of Geometric Thinking

The Van Hiele Theory Of Geometric Thinking This chapter will provide a brief explanation of the theoretical framework on Van Hiele theory of geometric thinking. Consequently review and discuss on literature involving van Hiele theory and dynamic geometry software, follow by review of literature on teaching and learning of geometry by dynamic geometry software Cabri 3D as an instructional tool. Then chapter conclude by reviewing literature on designing learning activities. The Van Hiele Theory of Geometric Thinking The van Hiele model of geometric thinking is one theory that offers a model for explaining and describing geometric thinking. This theory resulted from the Dutch mathematics educator doctoral work of Dina van Hiele-Geldof and Pierre van Hiele at the University of Utrecht in the Netherlands which completed in 1957. Pierre van Hiele formulated the five levels of thinking in geometry and discussed the role of insight in the learning of geometry in this doctoral thesis. Van Hiele reformulated the original five levels into three during the 1980s. Dina van Hiele-Geldorfs doctoral thesis, which was completed in 1957, focused on the role of instruction in the raising of a pupils thought levels. Her study centered on thinking of geometry and the role of instruction in assessing pupils to move though the levels. The following summary of Van Hiele theory history is taken from Hanscomb,Kerry, (2005, p.77): A convenient location for many primary sources on the Van Hiele model is Fuys et al. (1984).Other primary sources are van Hiele and Van Hiele-Geldof (1958) and Van Hiele (1986). Secondary sources for Van Hiele research are Mayberry (1983), who found that students may operate at different levels for different concepts; Mayson (1997),who claims that gifted students may skip van Hiele levels; and Clements and Battista (1992),who cite finding indicating that the van Hiele levels involve cognitive developmental factors as well as didactical factors. The van Hiele theory has been applied to clarify students difficulties with the higher order cognitive processes, which is necessary to success in high school geometry. In this theory if students do not taught at the proper Hiele level that they are at or ready for it, will face difficulties and they cannot understand geometry. The therapy that offered for students by this theory is that they should go through the sequence of levels in a specific way. (Usiskin, 1982b). It is possible to generalize the Van Hiele model to the other topics such as physics, science and arts. Because the main idea of this theory is the consequence of levels and believing that each level is built on properties of the previous level as many researches has done based on this theory on science education. Characteristics of Van Hiele level of geometric thought Van Hiele theory argues there are some misconstructions in teaching of school mathematics and geometry, which was existed for long time based on the formal axiomatic geometry and was created by Euclid more than two thousand years ago. Euclid logical construction is based on his axioms, definitions, theorems, and proofs. Therefore, the school geometry that is in a similar axiomatic fashion assumes that students think in a formal deductive level. However, it is not usually the case and the students have the lack of prerequisite understanding about geometry. Van Hiele discusses this lack creates a gap between their level of geometric thinking that they are, and the level of geometric thinking that they required for and they expected to learn. He supports Piagets points of view Giving no education is better than giving it at the wrong time. Teachers should provide teaching that is appropriate to the level of childrens thinking. Van Hiele theory suggests: It depends on the students level of geometric thinking the teacher can decide in which level the teaching should be begun.(Van Hiele, 1999) According to the van Hiele theory, a student moves sequentially from the initial level (Visualization) to the highest level (Rigor). Students cannot achieve one level of thinking successfully without having passed through the previous levels. Furthermore, Burger Shaughnessy (1986) and Mayberry (1983) have found that the level of thinking at an entry level is not the same in all areas of geometry. During last decades many researchers and investigators tried to support the Van Hiele model or disapprove of it and still some try to improve or adjust this model. Many of the researcher used Van Hiele level of geometric thought as a suitable and proper theory in their research using dynamic geometry software (Smart, 2008). The Van Hiele levels have certain properties specially for understanding the geometry. First of all, the stages have fixed sequence property. The five levels are hieratically, it means students must go through the levels in order. He/she cannot fit in level N without having gone through the previous level (N-1). Students cannot engage in geometry thinking at higher level without passing the lower levels. Second property is adjacency of the levels. At each level of thought what is essential in the previous level become extrinsic in the existing level. Individual understanding and reflection on geometric ideas are needed to move from one level to the next one, rather than biological maturation. Third each level has its own symbols and linguistic and relationships for connecting those symbols. This property is a distinction of the stages. For example when a teacher use a language for higher level of thinking than students level of thinking, students cannot understand the concepts and try to just memorizing the proofs and do the rote learning. In this case miscommunication emerge (Hong Lay, 2005). The next characteristic, clarifies two persons in different levels cannot understand each other. As each level of thinking has its own language and symbols so students in different levels cannot understand each other. Lastly, the Van Hiele theory emphasize on pedagogy and the importance of teacher instruction to assist students transition through one level to the next one. This characteristic indicates that appropriate activities which allow students to explore and discover geometric concepts in appropriate levels of their thinking are the best activities to advance students level of thinking. Phases of learning geometry Van Hiele theory defines five levels of learning geometry which students must pass in order to obtain an understanding of geometric concept. To progress from one level to next level should be involve these five levels as Usiskin argued: The learning process leading to complete understanding at the next higher level has five phases, approximately but not strictly sequential, entitled: Inquiry Directed orientation Explanation Free orientation Integration (p.6)(Usiskin, 1982a). These five level are very valuable in designing activities and design instructional phases. Phase one: Inquiry First phase of learning geometry starts with inquiry or information satge. In this stage students learn about the nature of the geometric objects.in order to design appropriate activities, Teacher identify students prior knowledge about new concept which need to be learnt. Then teacher design proper activities to encourage and encounter students with the new concept which is being taught. Phase two: Directed orientation During this phase while students doing their short activities with set of outcomes like: measuring, folding and unfolding, or geometry games, teacher provides appropriate activities base on students levels level of thinking to encourage them be more familiar with the concept being taught. Phase three: Explanation As the name of this phase demonstrates, in this stage students try to describe their learning of new concept in their own words. Students in this phase start to express their conclusions and finding with their other classmates and teacher in their own words. They communicate mathematically. The role of teacher in this stage is supplying relevant mathematical terminology and language in a proper manner, by using geometrical and mathematical language accurately and correctly. Phase four: Free orientation In this phase geometrical tasks that appeal to numerous ways is presented to the students. This is the students who decide how to go about accomplishing these tasks. As the way of solid geometry, they have learned to investigate more complex open-ended activities. Phase Five: Integration In this stage students summarize completed tasks and overview whatever they have learned to develop a new network of concepts. By completing this stage it is expected that students attained a new level of geometric thought. One of important properties of these phases of learning in Van Hiele theory is not linear in nature. Sometimes students need a cycle form of these phases by repeating more than one time to overcome certain geometrical concepts. The role of teaches here is providing suitable activities based on these five phases to develop each level of van Hiele geometric thinking. The Van Hiele level of geometric thinking According to Van Hiele theory, the development of students geometric thinking considered regarding the increasingly sophisticated level of thinking. These levels are hierarchies and able to predict future students enactment in geometry(Usiskin, 1982a). This model consists of five levels in understanding, which numbered from 0 to 4. However, in this research we defined these levels from 1 to 5 to be able categorize students, who are not fitted in the model as level 0. Level 1, Visualization Level 2, Analysis Level 3, Informal deduction Level 4, deduction Level 5, rigor Level 1: Visualization The base stage of Van Hiele geometric thinking which is encountered with goals of mathematical domain is Level 1. The objectives of the first level are functions like the underpinning elements of everything that are going to be studied. Understanding at this stage includes visualizing base objects. At this level visualization defines as comprehension or seeing initial objects in students minds. For instance, a number line in this stage could be defined as real numbers in the domain of real numbers. Vectors and matrices can be seen as basic objects in the domain of leaner algebra. So perceiving vector as a directed segment or matrices as a rectangular table of numbers lies in level 1. Elementary teachers know that it takes a few years of school for pupils to master visualization level. For example, it takes long time for students to see real numbers in a number line format. Similarly, perception of an ordered list or array of numbers, or an ordered pair of points is not something that occurs to an untaught mind and eye. Hence, serious teaching effort and introduction needed to students achieve Level 1and it is not assumed the visualization of initial objects to be obvious or trivial for students. Geometry in Iran starts in elementary school and continues until level 8 with introducing geometry shapes like circles, squares, triangles, straight lines, etc. At the level 1 student learn to recognize geometric characteristics in objects that can be physically seen. At this stage student are assumed to be able to categorize geometric shapes by visual recognition, and know their names, for example, in solid geometry in level 1, if shown a picture of a polyhedron like a cube, students would be able to say that it is a cube because it looks like one for him or her. At this stage, it is not required to think of a cube, or any other geometric object, in terms of its properties, like saying a cube has 6 faces and 12 edges. With visual recognition a student would be able to make a copy, by drawing, plotting or using some sort of dynamic geometry software, of a shape or configuration of shapes if they could be shown or told what it is they were supposed to be copying. In this stage, the instruction should be based on the name the student has memorized for the object and not the objects properties. For instance, it could be draw a cube not draw a polygon with 12 equal edges that are perpendicular to the base and 6 equal faces. Level 2: Analysis Stage At analysis stage, students begin to analysis objects that were only visually perceived at pervious level, identifying their parts and relations among these parts. They focus on the properties of these objects. For example, focus on Real Numbers in this stage can be closure under operations. This property can be leading to distinguishing subsets of Real Numbers inside the set which are Integers and Rational Numbers. In solid geometry, the analysis stage is where students begin seeing the properties associated with the different shapes or configurations. A cube will now become a shape with 6 equal faces which opposite faces are parallel and 12 edges and adjacent angles right angles and having opposite faces equal, as well as having the diagonals intersect in their middle. However, at this stage, it is not assumed that students will be seeking logical relationships between properties such as knowing that it is enough for a Parallelepiped as a solid with parallel opposite faces and all the other properties follow. Neither is it assumed that students will think about a cuboid as a special type of Parallelepiped. Therefore, students will identify shapes and solids based on the wholeness of their properties. In other words, relationships between shapes and configurations remain merely on the list of properties they have. At this stage if a student were asked to describe a shape or solid, the description would be based on the objects properties. At the same time, if a student were asked to reproduce a shape or solid based on the list of properties, they would be capable of do so. Students would also be able to verify figures and solids hieratically by analyzing their properties. In this stage student can recognize the interrelation between figures and their properties. For example, knowing the property that the Parallelepiped the student would be able to deduce that cuboid is special kind of Parallelepiped. Level 3: Informal Deduction Stage Informal deduction is known as the third level of geometric thinking. Some of researchers name this level as abstract/Relation level too(Battista, 1999; Cabral, 2004). In this stage students can reason logically. This stage is achieved when a student can operate with the relation of figures and solids and is able to apply congruence of geometric figures to prove certain properties of a total geometric configuration of which congruent figures are a part. They become aware about sufficient and necessary condition for a concept. A student fit at this level after achieving pervious levels (visualization and analysis). At this level more attention given to relations among properties. In other words, in this stage focus is properties of sets of properties. In this level according to relationship between properties of objects students attempt to group these properties into subgroups. Students try to find out what are the minimum of properties that needed to describe of the initial base elements. They intend to categorize properties which are equivalent in certain situation. The mathematical relationships between properties are the main focus in this stage. Understanding and finding these relationships is a kind of informal deduction. For example, in this stage students would start to improve the idea that some operations in real numbers follows from other sets like natural numbers. Then they would start making an approach understanding the Real Numbers axiom as a systematic commutative field. But they cannot make proofs for such informal observation. Just in the next stage student would be able to produce proofs and deductions. That is where using the tools like Cabri 3D as a dynamic geometry software play very important roles. For most of the students jump to the third level, informal deduction, is not easy. Now they can group the properties and identify the minimum amount of the needed properties. For example a cube, which might have had at level 2 the properties of six equal square faces, twelve equal edges with equal diagonal, parallel edges, perpendicular Adjacent edges, now would describe with the smaller amount of the properties such as shape composed of six equal squares. As it is seen, students in this level start formulation definitions for classes of objects and figures. For instance, a right triangle can be defined as a special kind of triangle that has two perpendicular sides or a right angle. As in this stage parallelogram and rectangle are not independent shapes, cube and cuboid also would be a special model of Parallelepiped. In this level students could give informal arguments to prove geometric results. They start deductively thinking about geometry and it is one of important aspects of the present stage. Some simple rules may be using here, because students follow just simple logics. For example, if A=B and B=C then A=c. Most of fitted students in the informal deduction level would able to justify arguments that they presented before with informal logic relationships. Therefore, at this level they can give informal logical relationships and use them about earlier identified properties. All in all, students now start to recognize the significance of the deduction and logic in the Geometry. Level 4: Deduction Deduction is the fourth level of Van Hiele theory of geometric thinking. In this level students start to construct rather than just memorize the proofs. They are able to find differences between the same proofs. The goal of the previous level was discovering the relations among properties of the bases element by the students. At level 4 those relations are used to deduce theorems about base elements based on laws of deductive logic. The main purpose of level 4 is the organization of the statements about relations from level 2 and 3 into deductive proofs. Discussing to the real number example, at this level, it is expected of the students to prove, for real numbers if. Students are ready to accept a system of axioms, theorem, and definitions. They can create the proofs form the axioms and just using the models or diagrams to support their arguments. Thus, students are able to formally prove what they had proved previously in level 3 using diagrams and informal arguments. They also start to distinguish the need for undefined terms in Geometry, which is very hard concept to understand in purely logical system. Another point in this stage is that, students begin to become aware, understand and identify the differences between contrapositive, converse, and a theorem. They can also prove or disprove any of those relationships. In this level students become aware of relationships and connections between theorems and group them correspondingly. These level is the stage at which high school students are taught in Iran. Mesal 3d Level 5: Rigor In level fifth which named rigor, traditionally students hyper analysed the deductive proofs from level 4. They are looking to find the relationships between proves. This level looks to identified organizations of pervious level. For example, at this level the questions of are the proofs consistent with each other, how strong of a relationship is described in the proof and how do they compare with other proofs would be asked. The level of Rigor involves a deep questioning of all of the assumptions that have come before. This type of questioning also involves a comparison to other mathematical systems of similar qualities. For example, in Level 5if we considered Real Numbers we would begin to compare them as a field to other fields in general. It is fair to say that this level is usually only undertaken by professional mathematicians.(Smart, 2008) At Level 5 of van Hiele theory students can work in non-Euclidean of geometric system. So this level does not met by the high school students and it is usually assigned to college or university students in higher education. At non-Euclidean geometry constructing visual models for recognition is not easy and useful, so the focus is more on abstract concepts. So, most of geometry which is done in this level is based on abstract and proof-oriented. Students in this stage are capable to compare axioms systems such as Euclidean and Non-Euclidean. Most of the students who have fitted in this level become professionals in geometricians and geometry so they are able to carefully develop the theorems in different axiomatic geometric systems. Therefore as smart (2008) emphasis, this level usually is the work of professional mathematicians and their students in higher education that conduct research in other areas of the geometry. The Van Hiele started his research after he found that most of the students have difficulty with learning geometry. He observed that these students struggled with geometry, although they easily understood other mathematics topics. The results of their study showed, most of the High school students are taught at level 3and 4. Then van Hiele deduced most of the students had difficulty in learning geometry at level 3 and 4, because they could not understand geometry at level 2 to be able to move onto grasping level. Therefore, for melting this problem more focus is needed at second stage, analysis level and more emphasis on third stage, informal deduction. Then it can be expected that they are able to success at the deduction level.(Battista, 1999) Van hiele noted that students should pass through lower levels of geometric thinking smoothly and master them before attaining higher levels. Van Hiele theory recommends achieving higher level of thought needs a precise designed instructions. Since students are not able to bypass levels and achieve understanding, permanently dealing with formal proof can cause students to relay on memorization without understanding. In addition, geometric thinking is inherent in the types of skills we want to nurture in students. Research involving the van Hiele Model of Geometric Thinking and Interaction with dynamic geometry software Van Hiele described in his article (1999) that the learning geometry can be started in a playful environment to explore geometrical concepts with certain shapes, and properties, parallelism, and symmetry. He advised some mosaic puzzles in this purpose. In the line of his work, geometry based software provide the more powerful environment which can be used to enhance the level of geometric thinking. There are several studies carried out on effects of using some dynamic geometry software such as (geometers Sketchpad) GSP on levels of van Hiele . Different researches had been involving the Van Hiele geometric thinking since last decades. Some researchers used van Hiele Model as the theoretical framework while others used it as an analytic tool. Moreover many researches conduct study on geometric softwares like: Geometry Scratchpad used van Hiele theory to find out their effects on geometric reason, geometric thinking and other aspects. In order to find out whether dynamic geometry software is able to enhance the level of geometric thinking or not several researches has been conducted. In general, the van Hiele Model has been used in their research as an analytic tool and theoretical framework. For example, July (2001) documented and described 10th-grade students geometric thinking and spatial abilities as they used Geometers Sketchpad (GSP) to explore, construct, and analyze three-dimensional geometric objects. Then he found out the role that can dynamic geometry software, such as GSP, play in the development of students geometric thinking as defined by the van Hiele theory. He found there was evidence that students geometric thinking was improved by the end of the study. The teaching episodes using GSP encouraged level 2 thinking of the van Hiele theory of geometric thinking by helping students to look beyond the visual image and attend to the properties of the image. Via GSP students could resize, tilt, and manip ulate solids and when students investigated cross sections of Platonic Solids, they learned that they could not rely on their perception alone. In addition teaching episodes using GSP encouraged level 3 of the van Hiele thinking by aiding students learn about relationships within and between structure of Platonic solids(July, 2001). Noraini Idris (2007) also found out the positive effects of using GSP on level of Van Hiele among Form Two students in secondary school. In addition she reported the positive reaction of students toward using this software in learning geometry. In contrast Moyer,T(2003) in his PhD thesis used a non-equivalent control group design to investigate the effects of GSP on van Hiele levels. His research carried out in 2 control groups and 2 experimental groups in one high school in Pennsylvania. He had used Van Hiele tests written by Usiskin. However, Comparison of pre-test and post-test did not show a significant difference on increasing Van Hiele level of geometric thinking(July, 2001; Moyer, 2003). Fyhn (2008) categorized students responses according to the van Hile levels in a narrative form of a climbing trip(Fyhn, 2008). The theoretical framework used Smart(2008) for his research Introducing Angles in Grade Four was a combination of a teaching theory called Realistic Mathematics Education (RME) and a learning theory called the van Hiele Model of Geometric Thinking. His research findings suggest the usefulness of using lesson plans based on the two theoretical frameworks in helping students develop an analytical conceptualization of mathematics. In this study the model was neither proved nor disproved but just accepted as an analytic framework. Gills,J (2005) investigated students ability to form geometric conjectures in both statistic and dynamic geometry environments in his doctoral thesis. All participates were exposed to both environment and take parted, up to eight lab activities. He also used van Hiele theory as the main theoretical framework with more emphasis on geometric reasoning.(Gillis, 2005) Research that used the van Hiele Model as an accepted framework covers variety of different topics. For example, Gills,J (2005) find out the mathematical conjectures formed by high school geometry students when given identical geometric figures in two different, dynamic and statistic of geometric environments. Burger and Shaughnessy (1986) tested students from grade one to first year of university to determine in what level the students are functioning regarding triangles and quadrilaterals. Cabri 3D Most of the dynamic geometric software until 2005 has been constructed in 2 dimensions. Just a few dynamic geometry software, has constructed on Three-dimensional dynamic geometric software such as, Autograph and Cabri 3. Focus of present study is on Cabri 3D, which is a new version of Cabri II (2 dimensional software). Cabri 3D is a commercial interactive geometry software manufactured by the French company Cabrilog for teaching and learning geometry and trigonometry. It was designed with the ease-of-use in mind. Cabri 3D as dynamic and interactive geometry provides a significant improvement over those drawn on a whiteboard by allowing the user to animate geometric figures, relationships between points on a geometric object may easily be demonstrated, which can be useful in the learning process. There are also graphing and display functions, which allow exploration of the connections between geometry and algebra. The program can be run under Windows or the Mac OS(CABRILOG SAS, 2009). From Euclidean geometry, Compass, straightedge and ruler, for many years, have been used in as the unique method of teaching and learning geometry, and tools used to aid people in expressing their knowledge. With the creation of computers, new world opened up to teaching and learning geometry. The speed and memory of modern PCs, together with decreasing prices, have made possible the development of `virtual reality computer games making use of the 3D graphics chips included on modern graphics cards. some educational spin-off from this has been the development of 3D interactive geometry software such as Cabri 3D, Autograph ,etcà ¢Ã¢â€š ¬Ã‚ ¦ But tools can contain particular conceptions so; the aim of designing a dynamic geometry software package is to provide new instructional tools to study, teaching and learning geometry. While all the dynamic geometry software attempt to model use of straightedge, compass and ruler in Euclidean geometry, other futures like measuring capability and dragging possibilities and changing the view of objects in 3 Dimensional (Gonzaà ­lez Herbst, 2009). Cabri 3D launched in September 2004 by Cabrilog, this software has the capacity to revolutionize teaching and learning of 3D geometry, at all levels, in the same way that dynamic geometry software has for 2D (CABRILOG SAS, 2009). Cabri 3D can share the same aptitude for making new discoveries as a research tool. There are some important practical features of Cabri 3D. First, This program is capable to store the files as text in Cabrilogs development of the Extensible Markup Language (XML). XML is the simplest version of the SGML standard for creating and designing HTML documents (suitable for use on Internet sites).XML designed by the World Wide Web Consortium as a more flexible replacement for HTML. Next, as Oldknow discussed, Files developed in Cabri 3D can be inserted as active objects in web-pages, spread sheets, word documents and etc. It is an interesting future because this objects which inserted in the files can be manipulated by users who do not own a copy of Cabri 3D in the ir computers.(Oldknow, 2006) One of the important charactirisitc of Cabri package is draging.Arzarello, Olivero, Paola, Robutti (2002) found that dragging in Cabri allows students to validate their conjectures. They claimed that work in Cabri is enough for the students to be convinced of the validity of their conjectures. If the teacher does not motivate students to find out why a conjecture is true, then the justifications given by students may remain at a perceptive-empirical level. Students would claim that the proposition is true because the property observed on the Cabri figure stays the same when dragging the drawing, given the hypotheses do not change. When such a belief is shared in the classroom, then Cabri might become an obstacle in the transition from empirical to theoretical thinking, as it allows validating a proposition without the need to use a theory. These researcher asserted, if teacher makes explicit the role of proof in justification, then students will be motivated to prove why a certain pr oposition is true (within a theory), after they know within the Cabri environment, that it is true. To paraphrase Polya (1954), first we need to be convinced that a proposition is true, then we can prove it.(Arzarello, Olivero, Paola, Robutti, 2002). In some researches the centrality has given to dragging in 2D dynamic geometry software and its implications for developing different types of reasoning (Arzarello et al. 2002).in addition because dragging is something which might make motion in 3D (on the 2D screen), it is more difficult to interpret and understand by the user. The various aspects of dragging in 3D DGE are issues that could usefully be the focus for research.(Hoyl